一是网络零售保持旺盛。国家统计局统计，8月份限额以上单位网上销售额同比增长53%，比上月加快3.4个百分点。商务部5000家重点零售企业监测显示，8月份网络购物同比增长31.9%，专业店、百货店和超市销售额分别增长3.6%、4.4%和7%，比上年同期分别放缓4.9、6.5和2.6个百分点。
二是通讯器材销售加快。在4G网络建设及新产品更新加快的带动下，通讯器材销售加快增长。国家统计局数据显示，8月份限额以上企业通讯器材销售额同比增长31.8%，增速比7月份加快7.6个百分点，比上年同期加快15.8个百分点。
三是绿色消费增长显著。在免征车辆购置税政策预期作用下，8月份新能源汽车产量同比增长近11倍。有关调查机构数据显示，上半年空气净化器零售额同比增长65.7%。中秋节市场上，月饼过度包装明显减少，简朴经济的盒装和散装月饼成为市场主流。
四是住行类、保值类商品消费放缓。受多种因素影响，住行类商品消费增长放缓明显，8月份汽车销售增长5.3%，比上年同期放缓1.7个百分点，家电、家具和建材销售分别增长9.7%、13%和12.5%，增幅比上年同期分别放缓3.1、8.3和11.7个百分点。8月份金银珠宝销售额同比增长7.3%，较上年同期大幅放缓14.5个百分点。
五是餐饮消费稳中回落。在大众化消费拉动和企业转型推动下，餐饮消费保持回稳态势，8月份有所回落。8月份全国餐饮收入同比增长8.4%，增速比上年同期放缓1.3个百分点；其中，限额以上餐饮企业收入下降0.9%，降幅比上年同期略升0.4个百分点。
六是消费价格基本稳定。据国家统计局统计，8月份全国居民消费价格总水平同比上涨2%，涨幅较7月份回落0.3个百分点；1-8月上涨2.2%，比上年同期低0.3个百分点。商务部监测的全国36个大中城市食用农产品价格8月份同比上涨1.5%，其中，鸡蛋、牛奶、水果同比分别上涨9.3%、9.5%和19%；近期猪肉价格持续回升，但仍低于上年同期5.4个百分点。（中国进出口网摘自商务部网站）
In the first seven months of this year, the domestic consumer market remained steady. According to the statistics of the National Bureau of Statistics, total retail sales of consumer goods in January-July reached RMB 14.4974 trillion, up 12.1% year on year, the same as that of the first half year, and 0.7 percentage points slower than that of the same period of last year. In July, the retail sales of consumer goods increased 12.2%, up 10.5% with price factors excluded. Following are the main characteristics of the consumer market in January-July.
1. Information consumption grew rapidly. Among 5,000 major retail enterprises monitored by the Ministry of Commerce, online shopping was up 35.2% in July, 5.3 percentage points higher than that of the first half year. The rapid development of 4G spurred the consumption of related products, and according to the statistics of the National Bureau of Statistics, sales of communication equipments of enterprises above designated size in July was up 24.2% year on year.
2. Consumer demands for services increased. Catering enterprises transformed to popularization, and middle-level catering consumption with brands and features was active. In July, catering revenue was up 9.4%, with that of catering enterprises under designated size up 12.7%. According to statistics, the film tickets revenue in July reached RMB 3.61 billion, up 102% year on year.
3. Housing and automobile consumption was slow but steady. Among 5,000 major retail enterprises monitored by the Ministry of Commerce, sales of household appliances, furniture, building and decoration materials were respectively up 7.9%, 9.9% and 14.2% in July, 0.1, 4.8 and 3.4 percentage points higher than that of the previous month, slow but steady. Automobile consumption picked up after the falling of March, and in July, the sales of automobile enterprises above designated size was up 8.1%, 1.2 percentage points higher than that of the previous month.
4. Rural consumption grew steadily. Driven by the rapid increase of rural residents’ income and the optimization of the rural social security system and commodity circulation system, rural consumption enjoyed a steady growth. In January-July, rural consumption increased 13.2%, exceeding that of towns, which was 12%.
5. Sales of large and medium-sized circulation enterprises slowed down. In January-July, sales of 5,000 major retail enterprises monitored by the Ministry of Commerce was up 6.3% year on year, 2.5 percentage points slower than that of the same period of last year, among which, sales of department stores and supermarkets went up 4.1% and 5.2% respectively, 7.1 and 3 percentage points slower than that of the same period of last year. In January-July, retail sales of consumer goods of enterprises above designated size were up 9.8%, 2.3 percentage points slower than the total.
6. Consumer prices remained steady. According to figures of the National Bureau of Statistics in January-July, CPI was up 2.3% year on year, the same as that of the previous month. According to the Ministry of Commerce, in 36 large and medium-sized cities, prices of agro-foodstuff went up 2.4% year on year in June, 0.2 percentage points slower than that of June. Among that, the prices of vegetables, eggs, milk and fruit went up 6.6%, 7.4%, 9.8% and 20.2% respectively, while prices of pork and soybean oil went down 5% and 3.3% respectively.
