工程师迟疑了三秒钟，然后实诚地告诉我，日本电饭煲的内胆在材料上有很大的创新，煮出来的米饭粒粒晶莹，不会黏糊，真的不错，“有时候我们去日本，领导也会悄悄地让我们拎一两只回来。”
这样的景象并不仅仅发生在电饭煲上-
很多人买了吹风机，据说采用了纳米水离子技术，有女生当场做吹头发试验，“吹过的半边头发果然蓬松顺滑，与往常不一样”；
很多人买了陶瓷菜刀，据说耐磨是普通钢的60倍，“切肉切菜那叫一个爽，用不到以前一半的力气，轻松就可以把东西切得整整齐齐了”；
很多人买了电动牙刷，最新的一款采用了LED超声波技术，重量比德国的布朗轻一半，刷毛更柔顺，适合亚洲人口腔使用……
这款马桶盖一点也不便宜，售价在2000元人民币左右，它有抗菌、可冲洗和座圈瞬间加热等功能，最大的“痛点”是，它适合在所有款式的马桶上安装使用，免税店的日本营业员用难掩喜悦的神情和拗口的汉语说，“只要有中国游客团来，每天都会买断货。”
在冲绳免税店里疯狂购物的、年轻的蓝狮子同事们，大概都算是中国当今的中产阶层，是理性消费的中坚，他们很难被忽悠，也不容易被广告打动，他们当然喜欢价廉物美的商品，不过他们同时更是“性能偏好者”，是一群愿意为新技术和新体验埋单的人。（中国进出口网）
After traveling to Japan, he brought a rice cooker and came back, it is popular for long time, and a few years ago in Tokyo's Akihabara, there are always Chinese tourists carrying rice cooker. In this regard, I was quite confused, "Japan's rice cooker is really that magical?" Just a month ago, I went to Guangdong Midea, gave a lecture and by the way visit the products shop of Midea, the largest manufacturer of rice cookers in China, I would like to ask the engineer Zhang accompanied this question.
Zhang hesitated for three seconds, then told me honestly, Japanese rice cooker liner material had a great innovation, the boiled rice with this cooker was really good, capsules crystal, and would not sticky, "Sometimes when we go to Japan, leaders will let us carry one or two back. "
This scene does not just happen in the rice cooker -
Many people buy a hairdryer, reportedly with a nano-water plasma technology, girls blows hair to test on the spot, "it’s true, the hair blowing feels fluffy and smooth";
Many people buy a ceramic kitchen knife, its abrasion resistance is 60 times the normal steel, "it’s very easy and convenient to cut meat and vegetable, I only exert strength less than half the previous";
Many people buy an electric toothbrush, with LED ultrasonic technology, weight less than half of the Germany's Brown, bristles more supple, suitable for Asian oral use ......
Most surprisingly, three people buy five toilet lid in Japan.
The toilet lid is not cheap, priced at 2000 yuan around, it has antibacterial, washable and instant heating seat and other functions, it can be installed on all styles of toilet, salesperson in duty-free shops in Japan said in obscure Chinese, "As long as there are groups of Chinese tourists coming, the products can be sold out every day."
Those shopping in Okinawa duty-free shops are the young Chinese middle class, the backbone of rational consumption, difficult to be fooled, not easy to be impressed by advertising, they certainly like cheap merchandise, but they also prefer good performance, and are willing to pay for the new technologies and experience.
