报告称，虽然中国零售业的增长速度已较2009年15.6%的峰值有所放缓，但对全球零售连锁企业来说，中国仍是一个不可抗拒的市场。
该报告显示，2014年亚太区零售业销量预计将增长 4.1%，而今年的增速将达到4.6%。到2018年前，零售业销量仍将呈现上升趋势，而2018年的市场规模估计将达到10.3万亿美元。作为一个整体来说，亚太地区仍是全球大多数零售连锁企业的首选目的地。尽管中国的经济增长开始放缓，而印度缺乏改革的动力，但亚太地区的增长将得益于两国的推动。
普华永道中国零售及消费品行业主管合伙人王笑说：“从2015年起，美国的经济增长与欧元区的艰难复苏将促进对亚洲商品的需求。在未来的五年中，亚洲地区的零售销量增长将是全球最快的。”
该报告将食品安全问题列为一个重要的关注点。随着亚洲新兴市场的快速发展，人们也越来越关注食品安全。基于对食品安全的关注，亚洲的食品行业正受到越来越严格的监管。亚洲的食品生产商已经开始到海外市场寻求专业知识，希望与值得信赖的品牌建立伙伴关系。
在食品与饮料领域，中国企业的海外并购正在呈现上升的势头。2010年至2013年间，中国企业在食品与饮料行业的对外投资总计90亿美元。2014年上半年，食品与饮料行业的并购交易量占中国对外并购总交易量的17%。
就未来而言，全球零售业正在不断地变化，而变化速度最快是亚洲市场，特别是中国。在亚洲，电子商务与移动电子商务渠道的融合与创新让业内的重要零售企业不得不重新思考自己的渠道战略。（中国进出口网）
On 12th Feb, PWC released a report "2015-2016 Asian retail and consumer goods industry outlook". It says, in the next two years, the annual growth rate of China's retail sales on average is still expected to reach 8.7%. In addition, China will become the world's largest retail market in 2008.
The report shows, although China's retail growth rate has slowed compared with that peak in 2009, for the global retail chain enterprises, China is still an irresistible market.
The report also shows that the retail sales in the Asia-Pacific region in 2014 is expected to grow by 4.1 percent, while this year's growth rate will reach 4.6%. Until 2018, retail sales continue to show an upward trend, while in 2018 the market size is estimated to reach $10.3 trillion. As a whole, the Asia-Pacific region remains the most preferred destination for global retail chain enterprises. Although China's economic growth has slowed down, the reform in India lack in momentum, the growth of the Asia-Pacific region will benefit from the two countries.
Wang Xiao, the supervisor of China's retail and consumer goods industries of PWC said, from 2015, the economy growth of US and the difficult recovery of EU will stimulate demand for Asian goods. In the next five years, Asia’s retail sales growth will be the world's fastest one. "
The report also focused on food safety issues. With the rapid development of emerging markets in Asia, people are increasingly concerned about food safety. based on concerns about food safety, the Asian food industry is subject to more stringent regulation. Asian food manufacturers have sought the expertise of overseas markets, wishing to establish partnership with trusted brands.
In the food and beverage sector, Chinese enterprises’ overseas M & A shows an upward trend. From 2010 to 2013, Chinese enterprises’ foreign investment in the food and beverage industry totaled $9,000,000,000. In the first half of 2014, M&A volumes in the food and beverage industry accounted for 17% of the total trading volume of China's outbound M&A.
For the future, the global retail industry is constantly changing, and the most rapidly changing market is the Asian market, particularly Chinese market. In Asia, the integration and innovation of e-commerce and mobile e-commerce channels make the important retail companies rethink their channel strategy.
