前天，小米发布了自己的空气净化器产品，也杀入了这一目前炙手可热的市场，并依然扮演了价格杀手的角色，小米净化器899元的售价只相当于国外同性能产品价格的六分之一。
小米又进新行业
雷军表示，目前市场上的空气净化器产品大多存在明显的缺点，如送风能力不足、滤网更换麻烦、价格昂贵等，因此小米决定自己做空气净化器，既要净化能力强，还要大多数人都用得起。
据雷军介绍，小米的空气净化器空气净化效能的主要指标CADR值达406m3/h（洁净空气输出比率），每分钟可送出最多1万立升风量，净化28-48㎡的房间一次仅需12分钟。小米净化器号称对PM2.5的过滤效果达99.99%，对更小的PM0.3有效过滤率也能达到99.3%以上，还可有效吸附91%的甲醛。
另外，作为一款智能家电产品，小米空气净化器也可以连接到手机上，进行远程操控，并且当滤网需要更换时，会直接向手机发送通知。
再举性价比大旗
性价比一向是小米高举的大旗，在空气净化器产品上也同样如此。从目前市场上的空气净化器产品来看，价格集中在2000元至6000元之间，与小米空气净化器CADR值相当的国外品牌，价格基本在6000元左右，而小米则直接定出了899元的价格。
其实并非是小米，包括360、猎豹移动等互联网企业也或自己或与其他企业合作推出了空气净化器产品。有业内人士表示，由于雾霾天气时发，用户对空气净化产品的需求越来越大，而此类产品利润高、技术门槛不高，因此也吸引了到处寻找入口的互联网企业的到来。（中国进出口网）
The day before yesterday, Xiaomi released their air purifier products, which reflected it entered into this current hot market, and still played the role of a price killer, the price of Xiaomi purifier is only about￥899, eaqual to the 1/6 of price of the foreign purifier with the same performance.
Xiaomi entered into new industries
Lei Jun said that the current air purifiers on the market mostly have obvious shortcomings, such as lack of air capacity, cumbersome filter replacement, expensive price, etc., so Xiaomi decided to do their own air purifier, which has excellent purifying ability and most people can afford.
Lei Jun introduced, CADR, the main indicator of the purifying performance of Xiaomi air purifier, is 406m3 / h (clean air output ratio), 10,000 liters of air can be sent out at most per minute, it only takes 12 mins to clean a room of 28-48㎡. It’s said that its filtering performance for PM2.5 is 99.99%, even the filtering performance for the smaller PM0.3 is more than 99.3%, moreover it can absorb 91% formaldehyde.
In addition, as a smart home appliance, Xiaomi air purifiers can also be connected to the cellphone, which can do remote control. When the filter needs to be replaced, a notification will be sent directly to the phone.
cost-effective banner
Xiaomi always said that its product was cost-effective, the air purifier included. The current air purifier on the market is at the price of 2000-6000 yuan, the foreign branded purifier with same CADR values is at the price of 6,000 yuan, while Xiaomi purifier price is 899 yuan.
In fact, not only Xioami, but also 360, cheetahs and other Internet companies launched air purifier products by their own or through the cooperation with other companies. Insiders said that, due to hazy weather, users’ demand for air purification products is increasing, moreover, the product is so high-profit, with low technical threshold, therefore Internet enterprises were attracted.
