关店、裁员，大卖场模式生存难
商务部研究院国际市场研究部副主任、研究员白明在接受国际商报记者采访时指出，沃尔玛、家乐福等跨国零售巨头进驻中国市场较早，伴随国民生活水平的提高，其营销模式、产品都具有竞争力，迎来了长时期的高利润增长期。“但任何的繁荣期都不是永续的，而是阶段性的。随着中国本土品牌市场不断发展，竞争力不断增强，这些跨国公司优势减弱。”白明指出。
诚然，跨国零售巨头频现“关店潮”存在一定的客观因素。近年来，大卖场模式正经历寒冬。以中国市场为例，2013年连锁百强企业的门店增长率只有7.6%，创15年来最低。今年预计徘徊在5%左右。
电商，自我救赎的最后稻草？
这种背景下，众多零售企业选择了布局电商作为“自救”良方。沃尔玛旗下的1号店2013年销售额已过百亿元，国美、苏宁易购也都在电商布局上下足功夫和本钱，家乐福选择转战便利店市场。
专家预计，超级市场“小型化”未来或成趋势。电子商务的便利和快捷，使得消费者没有必要在周末去超市做一次性采购，这使有着社区化、灵活度高、可提供个性化服务等特点的便利店成为未来具备增长潜力的重要业态。
无论是战略调整还是布局电商，商务部研究院美大部研究所副主任周密建议在华外企，“采取本地化运营，全球化标准。关注市场特点和需要，调整营销战略，提升产品质量，改善售后服务，避免水土不服。同时，还要注重人力资源的使用和管理，尽可能地让当地社会经济从该企业的发展中获益”。（中国进出口网）
Industry analysts pointed out that since economic crisis swept the globe in 2008, foreign retail giants have been in face with the economic slowdown, the demographic dividend decline, spending power decline and factor costs increase, thus their profit margins continue to be squeezed.
Shop close, layoffs, hypermarkets difficult to survive
Bai Ming, deputy Director of the International Market Research Institute of Department of Commerce, said to International Business Daily in an interview, Wal-Mart, Carrefour and other transnational retail giants entered the Chinese market earlier, with the improvement of national living standards, their marketing model and products were with competitiveness, thus they leaded to high profit growth in a long term." But prosperity of any period is not sustainable but temporary. With the continuous development of China's domestic brand market, these giants’ advantage diminished."
Indeed, there are certain objective factors that multinational retail giants frequently closed shop. In recent years, supermarkets are in the chilly winter. In Chinese market, for example, in 2013 the growth rate of the chain stores was only 7.6 percent, which was the lowest in 15 years. The date of this year is expected to hover around 5 percent.
E-commerce, the last straw of self-redemption?
Against this background, many retail companies have chosen to enter e-commerce business as a method of self-redemption. Wal-Mart's store on the yihaodian in 2013 achieved over ten billion yuan in annual sales, Gome, Suning Tesco also entered e-commerce business, while Carrefour chose to enter the market of convenience stores.
Experts predict that supermarkets "downsizing" may be a trend in the future. The convenience of e-commerce makes it not necessary for consumers to go to the supermarket to do a one-time purchase, which makes the convenience store (with community-based, high flexibility and personalized service) become the important formats with potential growth in the future.
Whether the strategic adjustment or the layout of e-commerce business, deputy director of the US Department of Commerce Institute suggested most foreign companies to take localization operation and globalization standards, to focus on market characteristics and needs, to adjust marketing strategies, to improve product quality, to improve after-sale service and to avoid acclimatized. also, they should pay attention to the use and management of human resources and make the local social and economic benefit from the development of the enterprise as much as possible. "
