经过30年的发展，春晚成为许多普通百姓家庭过新年的一道“正餐”。从商业模式上看，春晚集中文艺界最优秀的演员、具备最扎实的表演功底、标准最为严格的审查，是一种典型的“工程模式”。随着“春晚+红包”模式的运用，春晚逐渐加入互动环节，逐步转向用户模式。
“摇一摇”开启了媒体、互联网平台、品牌商联动模式。除夕夜微信红包全部来自京东、泰康人寿、陆金所、微店、伊利、海尔、招商银行、平安、洋河等各领域的领先品牌，其中京东、泰康等5家厂商更是包下了专属时段。来自腾讯的数据显示，从2月18日20:00～2月19日00:30，春晚微信摇一摇互动总量达110亿次，一夜之间包段企业曝光量至少6.1亿次，随机红包曝光量至少1.5亿次。
陌陌、滴滴打车是场景模式代表企业，获得较高的估值溢价。虽然智能家居、可穿戴设备还未真正取得飞速普及发展，但是在互联网商业模式中，诸如陌陌、微信“附近的人”、滴滴打车已经为场景模式开创了一片新天地。
受“红包”刺激，移动支付迎来“春天”。作为国内移动支付领域的两大领跑者支付宝和腾讯，除夕当天红包收发总量达40亿元以上，伴随着更多客户微信绑定银行卡和支付宝账户与银行卡之间进行转账，移动支付的广泛使用性、便捷性、安全性满足以后，真正的春天即将到来。（中国进出口网）
After 30 years of development, the Spring Festival Gala is a big feast for many ordinary families in Chinese New Year. In the perspective of business model, the Spring Festival Gala gathers the best artists in the circle of literature and art, with the most solid performance skills and the most stringent standards of review, is a typical "project mode". With the use of the "Spring Festival Gala + red packet" mode, the Spring Festival Gala gradually adds interactive sessions, gradually turning to the user mode.
"Shake it off" opens the model of interaction among the media, the Internet platform, the brands owners. On the New Year's Eve, Wechat red packets all come from Jingdong, Taikang Life, Lufax, Wechat small shop, Erie, Haier, China Merchants Bank, Pingan, Yanghe and other leading brands, among them, Jingdong, Taikang and other 3 manufacturers contracted for the exclusive period. Data from Tencent shows that from at 20 o'clock on February 18 ~ at 00:30 on February 19, Wechat’s “shake it off” on the Spring Festival Gala amounts for 11 billion times, overnight the enterprise of exclusive period had exposure of at least 610 million times, random red exposure of at least 150 million times.
Whether consumers or car networking under the scene era, New Urbanism in the metropolitan, wearable devices, home scene or home PCA. These new economy and new model will be reexamined as the growth stocks and their long-term value trends are worth continuing excavation.
As the representatives of car networking, Momo and didi obtained a higher premium valuation. Although the smart home, and the wearable device have not really achieved rapid development, but in the Internet business model, momo, Wechat’s “ people of vinicity” and didi has created a new world for the scene mode.
Stimulated By the "red packet", mobile payment ushers a “spring”. As the two major national leaders in the field of mobile payment, Alipay and Tencent, on the New Year's Eve, received and dispatched red packets with values of over 4 billion yuan, with more customers to bind bank cards with Wechat, to make transfers between PayPal accounts and bank cards, mobile payments widespread use, convenience and security met, the real spring of mobile payment is coming.
