在美国，有2300万家小企业，每个月还会新增54.3万家小企业。所以，如果想要脱颖而出，并取得成功，不仅需要一个独一无二的价值主张，还要有多元化的收入流，以及充足、强大的创造能力。其中有17家独特的公司，他们的商业模式已经得到了市场的验证，这些公司的产品范围很广，从零售App应用，到时尚新贵，当然，这些公司也正在重新思索他们的收入模式，并且不断为交易双方创造令人信服的价值。
1. Skillshare
成立时间：2011年
公司创始人：Malcolm Ong和Michael Karnjanaprakorn
创新视角：一个能学到任何东西的平台
之前，Skillshare推出的是一个类似“点餐”式的教育平台，教学专家可以按照任何学科教授一个班级，任何人都能参加这个课程，只需支付20美元或 25美元即可。不过在去年三月，Skillshare转型了，他们推出了一个每月10美元的自助式套餐，这种商业模式可以让用户每月只支付十美元，就学习平台上的全部课程。
经验：依靠拥有专业知识和聪明智慧的普通人，开发出了一个可人人参与的教育平台。
成立时间：2011年
公司创始人：Katrina Lake
创新视角：依靠数据和兼职时尚界人士提供的趋势，提供更智能的个性化造型。
Stitch Fix公司创始人兼首席执行官Katrina Lake表示，他们公司探索到了零售行业里他人没有发现的一块处女地，更是艺术和科学的结合。她的初创公司拥有专门的算法处理新用户时尚造型的调研，然后根据收到的信息提供反馈，帮助Stitch Fix在加州和德克萨斯州300多位兼职时尚师开发出最适合用户的时尚服饰，他们会给订购用户寄送出装有五件时尚商品的礼盒，而且保证会得到用户的喜爱。 Lake表示，“没有任何一家服务商，可以提供真正个性化的零售体验，而且价格还如此优惠，只有Stitch Fix做到了。”
经验：通过智能数据开发产品，给消费者带来惊喜和快乐，还节省了消费者的时间。
成立时间：2010年
公司创始人： David Gilboa， Neil Blumenthal， Andrew Hunt， Jeffrey Raider
创新视角：绕过中介商，特别是那些巨头中介商，并把一个医学设备转型成为了一个时尚饰件。
Warby Parker的影响力是不可否认的，现在圈子里的科技记者们都拿Warby Parker做例子，一提到某个传统行业，就会说，“要做**行业的Warby Parker”。一直以来，眼镜行业都是由Luxottica集团所统治，但是Warby Parker却从价格这一点上闯出了一片天，他们改变了奢侈的眼镜购物方式，现在反而有些像线上买鞋了。消费者评论说，“嘿，真的，一副眼镜只要95美元，那我也来一副蓝色的吧。”Warby Parker是从电子商务起步的，现在他们也开设了实体店，而且是和Tiffany这样的奢侈品店开在了同一位置。Warby Parker的眼镜款式很多，比如“The Standard”，“Alchemy Works”，等等。它不仅去掉了中间环节，还增加了许多很酷的元素和社交功能。超低的价格，时尚的感觉，还有什么能比这两点更能吸引消费者的呢？
经验：改变了人们看待一个行业的眼光。
4. Paperless Post
成立时间：2008年
公司创始人：James Hirschfeld和Alexa Hirschfeld
创新视角：彻底改变了信函世界，从线上起步，又回到线下
Paperless Post成立于2008年，它是美国邮政服务公司的最大竞争对手，该公司鼓励人们通过电子邮件发布通告和邀请，而且他们拥有数百个设计模板。这个网站是免费的，不过，如果用户需要使用高级模板和信封，只需要预付“Coins”。在2012年末，他们又开创了另一个收入模式，推出纸质的Paperless Post服务，允许用户在PaperlessPost.com网站上面设计一张卡片，然后可以通过电子方式，或是纸质邮政方式发送给对方。Alexa Hirschfeld向媒体透露，60%的Paperless Post用户希望可以通过纸质邮政寄送卡片。“他们告诉我，他们喜欢Paperless Post，但是在某些时候，他们也需要用纸张来寄送东西，因为毕竟纸张还有具有质感的，而且还可以保存很久时间。”
经验：重视设计美学。
5. Zady
成立时间：2013年
公司创始人：Soraya Darabi和Maxine Bedat
创新视角：透明化销售，强调告知购买者衣服的制造地以及设计的相关背景信息。
Zady 旨在改变人们看待时尚产品的方式，特别是快销时尚行业。该公司创始人Soraya Darabi和Maxine Bedat非常专注于提供高品质，纯手工制造的商品，而且这些商品都是在美国本土生产---“Made in America”。
经验：讲述产品故事是非常重要的，也是人们愿意花钱购买你产品的一个重要原因。（中国进出口网）
In the US, there are 23 million small businesses, each month 543,000 small businesses will be set up. So, if you want to stand out and be successful, not only a unique value proposition, but also a wide range of revenue streams, as well as sufficient, strong creative ability are needed. 17 unique companies and their business model has been validated by the market, these companies have a wide range of products, from retail App application, to fashion favorites, of course, these companies are re-thinking their revenue model, and continue to create compelling value for both parties of the deal.
1. Skillshare
Founded: 2011
Company founder: Malcolm Ong and Michael Karnjanaprakorn
Innovation Perspective: a platform from which you are able to learn anything
Before, Skillshare launched an education platform similar to "ordering", teaching specialists can follow any discipline and offer a course, anyone can participate in this program, just to pay $20 or $25. However, in March last year, Skillshare transformed, they launched a self-catering packages, $10 per month. This business model allows users to pay only $10 per month, if they want to study full courses on the platform.
Experience: based on ordinary people with expertise and wisdom, people develop an educational platform for everyone involved.
2.Sitich Fix
Founded: 2011
Company founder: Katrina Lake
Innovation Perspective: rely on the data and the trends provided by part-time fashion people, provide a more intelligent, personalized style.
Stitch Fix founder and CEO Katrina Lake said, his company explored a piece of virgin land that others in the retail industry did not find, it was a combination of art and science. Her start-up company has a specialized algorithm processing new user fashion modeling research, provide feedback based on the information received, and help more than 300 part-time stylist of Stitch Fix in California and Texas to develop fashion apparels most suitable for the users, they will send subscribers a gift loaded with five pieces of fashion goods, and guarantee to get the user's favorite. Lake said, "There is no one service provider who can provide a truly personalized retail experience, and the price is so favorable, only Stitch Fix."
Experience: developing products through intelligent data, gives consumers surprise and joy, but also saves consumer’s time.
3. Warby Parker
Founded: 2010
Company founder: David Gilboa, Neil Blumenthal, Andrew Hunt, Jeffrey Raider
Innovation Perspective: bypassing intermediaries, especially those giant intermediaries, transforming a medical device into a fashion accessory.
Warby Parker's influence is undeniable, and now scientific reporters take Warby Parker as an example, when it comes to a traditional industry, people would say, "we’ll become Warby Parker in ** industry". All along, the optical industry is dominated by Luxottica Group, but Warby Parker gets its own shares by price, they change the way to buy luxury glasses. Consumer says, "Hey, really, the price of this pair of glasses is only $95, I also want a blue pair." Warby Parker start up from e-commerce, and now they have opened a store, which is in the same location with Tiffany. There are many styles of Warby Parker glasses, such as "The Standard", "Alchemy Works", and so on. Not only does it remove the intermediate links, but also adds many cool elements and social functions. Low price, fashion feeling, there is nothing better than these two points to attract consumers?
Experience: change the way people look at an industry.
4. Paperless Post
Founded: 2008
Company founder: James Hirschfeld and Alexa Hirschfeld
Innovation Perspective: revolutionize communications world, starting from the online, back to the offline
Paperless Post was founded in 2008, the biggest competitor of the United States Postal Service, Paperless Post encourages people to publish notices and invitations by e-mail, and it has hundreds of design templates. This site is free, but if you need to use advanced templates and envelopes, you need to pay "Coins". In late 2012, they created another revenue model, launching the paper's Paperless Post service that allows users to design a card on PaperlessPost.com, then users can send to others through electronic means, or paper-based postal way. Alexa Hirschfeld revealed to the media, 60% of users want Paperless Post cards sent via the postal paper. "They told me that they like Paperless Post, but at some point, they need to send something on paper, because after all, paper has the texture and can be saved for a long time."
Experience: emphasis on design aesthetics.
5. Zady
Founded: 2013
Company founder: Soraya Darabi and Maxine Bedat
Innovation Perspective: transparent sales, inform buyers of clothing manufacture and design of relevant background information.
Zady designed to change the way people look at fashion products, especially FMCG fashion industry. The Zady founder Soraya Darabi and Maxine Bedat are focused on providing high-quality, hand-made goods, and these goods are produced in the United States --- "Made in America".
Experience: The story about the product is very important and it’s also an important reason why people are willing to pay for your product.
