11. Oyster
成立时间：2013年
公式创始人：Eric Stromberg， Andrew Brown， Willem Van Lancker
创新视角：电子书，搭配华丽的用户界面。
订购电子书已经成为了一种趋势，但是在过去的几年里，Oyster已经获得了成功。在2012年，这家社交阅读初创公司就获得了Founders Fund公司的300美元投资，之后他们又获得了1400万美元的融资，目前他们已经拥有50万份书籍内容，包括新闻发布，纽约时报最佳销量书籍，以及美国国家图书奖的获奖作家作品。其平台上的发行商数量更是达到了1600家。Oyster的每月订购费为9.95美元，这个价格比买一本书便宜多了。
经验：要拥抱媒体消费习惯这一趋势，在提供一个让人无法拒绝的价格。
12.Uber
成立时间：2009年
公司创始人：Travis Kalanick和Garrett Camp
创新视角：利用按需服务的驾驶员和动态的价格，颠覆了传统出租车/交通运输生态系统。
尽管面临法律方面的困境，以及定价方面的问题，Uber还是成为了世界上一些大城市中最受欢迎的打车工具。截至目前为止，该公司已经募集了15亿美元资金，而且他们也暗示会继续扩张到物流市场，比如提供当日送达的快递服务。
经验：创新是一场艰苦的战斗，但也是一场非常值得的战斗。
13. Serengetee
成立时间：2012年
公司创始人：Jeff Steitz， Ryan Westberg，以及Nate Holterman
创新视角：自筹资金，动机导向的服装，而且有一批校园销售代表支持。
每个衣服口袋上都有一个Serengetee tee的图案。客户个性化的衬衫，标准颜色和口袋样式，代表着你正在支持一项事业，而且为解决一些全球性的问题做出了贡献。
“我们传递的信息，不是要去挽救世界，而是我们通过可持续性的商业模式，可以改变这个世界，”公司联合创始人Ryan Westberg说道。他们利用校园代表项目，发动了校园里的年轻人，预计在今年夏天会有2500人加入。
经验：把自己打造成为一个个性化，并且关注社会的企业，周围人会为你传播“福音”。
14. StyleSaint
成立时间：2010年
公司创始人：Allison Beal和Brian Garrett
创新视角：在一个时尚标签下，时尚与媒体相结合，从客户的兴趣中激发设计灵感。
StyleSaint 公司位于洛杉矶，图片分享网站受到越来越多人的青睐。而 StyleSaint 更是将图片分享与电子商务完美结合，用户可以将自己搜集的图片在线制作成个人“时尚手册”，StyleSaint 会选择其中一部分投入实际生产，销售给用户。公司创始人Allison Beal开发了一个社区模型，她自称为“创造者的壁橱”，公司获得了101万美元的风险投资。这种直接与消费者建立联系的方式，有助于减少库存，对快销时尚行业非常有利。
经验：客户是对的，特别是当你提供的服务对上了他们的口味。
15. Airbnb
成立时间：2008年
公司创始人： Brian Chesky， Joe Gebbia and Nathan Blecharczyk
创新视角：创造一个分享经济，利用空置房屋，公寓，甚至是自己的家，颠覆了酒店服务行业。
像 Uber，Airbnb这些公司，都在受到法律问题的困扰，但是，整个市场价值高达100亿美元，而Airbnb已经成为了共享经济的一个典范，当然还有 Rent the Runway，Lyft，Neighborgoods等公司。消费者这种行为被称之为“协同消费”，该网站帮助了400万旅行者预订到了住所。
经验：分享就是关怀，p2p模式帮助消费者省了一笔钱，也帮业主赚到了钱，为旅行者创造了一个更加真实的本地体验。（中国进出口网）
11. Oyster
Founded: 2013
Founder formula: Eric Stromberg, Andrew Brown, Willem Van Lancker
Innovation Perspective: e-books, with a gorgeous user interface.
It becomes a trend to order e-book, in the past few years, Oyster has already been successful. In 2012, this social reading company gained $300 investment from the Founders Fund, later it received a $14 million financing, and now they already have 500,000 books, including press releases, the New York Times best-selling books, and books of award-winning writers of the US National Book Award. The number of issuers at this platform reach 1600. Oyster’s monthly subscription fee is $9.95, cheaper than a book bought.
Experience: conform to media consumption habits trend, provide an irresistible price.
12.Uber
Founded: 2009
Company founder: Travis Kalanick and Garrett Camp
Innovation Perspective: subvert the traditional taxi / transportation ecosystem with on-demand service drivers and dynamic price
Despite the difficulties in legal problems, as well as the pricing, Uber still become the most popular taxi tool in the world’s big cities. So far, the company has raised $1.5 billion of funds, and they also implied that they would expand into the logistics, such as providing the courier service of delivery on the same day.
Experience: Innovation is an uphill battle, but it is a very worthwhile fight.
13. Serengetee
Founded: 2012
Company founder: Jeff Steitz, Ryan Westberg, and Nate Holterman
Innovation Perspective: self-financing, motivation-oriented clothing, and a number of sales representatives on campus.
Each pocket of clothes has a design of Serengetee. Customers personalized shirts, standard colors and Pocket Style, all of these indicates that you are supporting a cause, and contributing to solve some global problems.
"the information we pass, is not going to save the world, but to change the world through sustainable business model," says co-founder Ryan Westberg. They use the campus representative project and call on the youth on campus, it is expected this summer there will be 2,500 people to join the project.
Experience: establish yourself as a personalized and social-concerned enterprise, people around you will “preach gospel" for you.
14. StyleSaint
Founded: 2010
Company founder: Allison Beal and Brian Garrett
Innovation Perspective: fashion and media combined, design inspiration from the customer's interest.
The StyleSaint company is located in Los Angeles, photo-sharing site has been more and more popular among people of all ages. And StyleSaint is the perfect combination of photo-sharing and e-commerce, users can collect their pictures online and then make them into individual "fashion Manual", StyleSaint will choose some, make production, then sell to users. The company’s founder Allison Beal developed a community model, which she claimed to be "creator closet", the company received a $1.01 million of venture capital. This business model establishes contact directly with consumers, helps reduce inventory, and has advantages on FMCG fashion industry.
Experience: customer is right, especially when the service you offer is what he wants.
15. Airbnb
Founded: 2008
Company founder: Brian Chesky, Joe Gebbia and Nathan Blecharczyk
Innovation Perspective: a business model sharing economy, using vacant houses, apartments, and even homes, a subvert to the hospitality industry.
Like Uber, Airbnb is also plagued by legal issues, however, the market value is up to $10 billion, Airbnb has become a model in the share of economy, of course, Rent the Runway, Lyft, Neighborgoods included. This consumer behavior is called "collaborative consumption", the site has helped 4 million travelers book the residence.
Experience: sharing is caring, p2p model helps consumers save money, but also helps the owners make money, creating for the traveler a more authentic local experience.
