马克·库班:六点助你取得商业成功
翻译来自:中国进出口网
要想取得商业上的成功没有捷径可走,在通往商业成功的道路上一些事情非常有必要了解。虽然这些不能说明所有问题,但依我拙见,这 六点在你商业经营上是最重要的:1知道如何卖
销售够传达了你的产品或服务能够将事情变得更好的原因,同样如果你正在寻找一份工作,你的“销售”传递的就是为什么你能把这份工作做得更好。销售不代表去说服别人,而是你的产品和服务能够对别人有所帮助。
2。把自己放在客户的位置,站在客户的角度,设身处地为客户着想。
如果你知道如何成功的站在你所打交道的客户位置去处理问题,那么成功就离你不远了。为了做到这一点,你必须能够快速搞明白他们个人的需求,还有他们所服务或是合作的公司(s)或的需求。每个人每个行业是有它的不同之处。花大量的时间去了解不同的行业,不同企业、不同角色的差别,去了解什么为什么要这样运作或是为什么不这样运作,这将对你是大有裨益的。
公司需要什么东西?为公司效力的员工身上需要具备什么?他们是如何工作的?这是一个永无止境的学习过程。如果你不知道需要具备什么才能使员工和公司变得,你也就搞不明白如何取得成功。
3。技术懂得越多越好
关于技术的一个优点是,它每天都在改变,回想一下曾经的和看看你身边关于科技方面的东西你就会知道。任何你所了解的技术都是由人发明的,发明者比其他每一个人都更了解产品。产品发布那天,你才和世界上其他人一样了解技术,然后你想了解更多只有花点精力去学习。
如果你是为数不多知道新技术的人,就更应该站在客户角度去审视你的产品技术,来决定新技术是否可以让人受益。新技术带来新变化,哪里有改变那里就可寻到机会。由你来找出这是一个什么样的机会。
4。多问自己:如果当前的方案不存在,你会有什么别的设计方案?
要知道:我们商业上99.99%的解决大都是按他们固有的方式解决的。没有人想像事情还应该可以怎样去完成。有的人这么做了,他们成了成功的人。每种情况他们都会重新思考,不管是购买一副扑克牌,餐馆就餐或试图解决一个问题,或是考虑如何重新发明。他们不问别人他们想要什么东西,他们重新思考该想要什么,然后根据设想决定如何行动。
5。是否是花最小代价得到最佳效果的方法
很多人认为他们想出的做事方法就是好的不能再好的。失败之处在于,他们没有问这么做是否会使别人生活的更好或更容易。想要知道是否可行方法很简单,问问自己:这是否是用户花最小的代价就可得到最佳效果的方法吗?“是”或“不是”。
6。与人为善
人们讨厌和那些不善者打交道。与人为善总是比与人为恶易,不要让自己做一个让人反感的人。
中国进出口网
Things Mark Cuban Says You Need to Be Great in Business
There are no shortcuts in business. In order to be successful there are some things that you must know. These are not all of them by a long shot, but in my humble opinion, they are six of the most important:1. Know how to sell.
Selling means being able to convey why your product or service, which may be you if you are looking for a job, will make things better. Selling is never about convincing. It is always about helping.
2. Put yourself in the shoes of your customer.
If you know how to put the person you are dealing with in a position to succeed, you can be successful. In order to do this, you must be able to quickly understand the needs and demands of that person and those of the company(s) they work for or with. Every person and industry is different. This is something that comes from investing incredible amounts of time to understand different industries , businesses, roles, and what has made them work and not work.
Related: Want to Get Money From Mark Cuban? Here's How.
It is a never-ending process of learning about what companies need. What people in those companies need and how they work. If you don’t understand what it takes to make the people and companies you work with better, you don’t understand how to be successful.
3. Know as much as you can about technology.
The beautiful thing about technology is that it changes every day. Look at any tech you can see today or have ever seen. Any tech you have read about. It was invented by someone. They know the product better than everyone. On the day that it is released, you are as knowledgeable about that technology as anyone else in the world. From there its just about effort to keep learning.
If you are one of the few people that know the new technologies, you are in a unique position to put yourself in the shoes of your customer(s) and determine if the new technology can be of benefit. New technologies enable change and wher there is change there is opportunity. Its up to you to figure out what that opportunity is.
4. Always ask how you would design a solution if no current solution existed.
Know this: 99.99 percent of the things we do in business are being done the way they have always been done. No one has re-imagined how things should be done. That is what successful people do. Every situation they are in they take their knowledge of the business or situation they are visiting, whether its buying a deck of playing cards, eating at a restaurant or trying to solve a problem and think about how to re invent it. They don't ask people what they would want. They envision a complete reapplication. Then they decide what to do with what they just recreated.
Related: How to Get on 'Shark Tank' and Win
5. Is it the path of least resistance to something better.
Lots of people come up with ways of doing things that they think are great/amazing. What they fail to ask is whether it will make anyone else’s life better or easier. The simple test of any imagineering of a process or situation is simple. Is this the path of resistance to a better place for the user? Yes or No.
6. Be nice.
People hate dealing with people who are jerks. It’s always easier to be nice than to be a jerk. Don’t be a jerk.