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亚马逊公司周一发表消息,它以9.7亿美元收购视频网站Twitch,值得一提的是Twitch在短短三年内建立一个每个月吸引数以百万计访客的平台。
据报道,谷歌上个月高达10亿美元收购了该网站,但是周一早些时候有报道称,接近交易日，亚马逊也加入了Twitch的收购对话。
如果能够吸引谷歌或亚马逊收购，Twitch显然有很大的吸金潜力。但一个视频游戏直播网站是如何变得如此可能有利可图?
Twitch的产生
Twitch是贾斯汀电视的一个分支，项目启动于2011年，是一个受欢迎的视频网站。Twitch专注于视频游戏相关内容。
人们在Twitch可以建立自己的渠道：上传自己的视频,玩电脑游戏,提供音频视频评论，还可以主持游戏播客和节目。
网站也有许多电子竞技比赛直播。
用户有自己的频道页,包括拥有一个内置的聊天室供玩家和观众互动。
Twitch CEO Emmett Shear
Twitch有多大?
据美国在线视频分析网站Qwilt在4月发布的一份报告显示,它占了美国超过40%的直播流量，是国内最大视频直播平台。
BI情报
今年2月,在美国互联网高峰流量排名Twitch继Netflix,谷歌和苹果排名到第四位，超Hulu,亚马逊,在和Facebook高峰流量。
根据Qwilt这只是在美国的数据,Twitch全球视频娱乐网站排名前五名。对一个只做视频游戏相关的网站来说Twitch做的很出色。
根据CNET，8月5日贾斯汀电台说现在做的很大，现在Twitch的重点资源。（全球商业资讯请浏览中国进出口网）
Twitch何以如此强大?
根据Twitch的报告,在2013年58%的Twitch用户每周花费超过20个小时在网站上观看视频。
克里斯·c·安德森
Twitch有自己的Xbox和PlayStation游戏机与iOS和Android应用程序集成。电脑游戏玩家也可以上传视频到Twitch。
即使亚马逊的火电视也有Twitch的APP应用程序。
例如，在第四频道只要按下分享按钮,就可分享一些游戏到Twitch上。
人们喜欢看别人玩游戏和发表评论。
瑞典的YouTube 明星Felix Kjellberg在这种模式下，通过PewDiePie频道每年约有400万美元的广告销售。
像其他的视频网站一样,Twitch为其用户提供了一个合作伙伴计划。只要他们愿意Twitch的用户可以一天24小时浏览他们的视频网站。
电子竞技是Twitch另一个巨大的赢利点。人们涌向Twitch看他们最喜欢的视频游戏比赛,如“传奇联盟”和“星际争霸”直播。
一些很酷的事情发生在Twitch
截图
今年2月,Twitch吸引了150000多人玩在线游戏“口袋妖怪。游戏有让玩家移动,进入聊天室的语音命令。
本月Twitch用户从自己玩“口袋妖怪”转向看别人玩“口袋妖怪”，一个名叫格雷森霍珀的玩掌上游戏机游戏竟然有超过220000用户在看。
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Here's Why Amazon Just Paid Nearly $1 Billion For A Site wher You Watch People Play Video Games
Twitch obviously has the potential to make a lot of money if it's attracting buyers like Google and Amazon. But how did a video game live-streaming site become so potentially lucrative anyway?
What Is Twitch?
Twitch CEO Emmett Shear.
Twitch launched in 2011 as a branch of Justin.tv, a popular video-streaming site. Twitch was focused on video-game-related content.
People can create their own channels, wher they upload footage of themselves playing video games while sometimes providing audio commentary over the footage. In some cases, people host video-game podcasts and shows.
The site is also wher many e-sports competitions are broadcast live.
Users get their own channel pages, which include a built-in chat room for the players and the viewers to interact.
How Big Is It?
Twitch is huge. In an April report, it accounted for more than 40% of live-streaming traffic by volume in the U.S., according to online video analytics site Qwilt. That made it the No. 1 live-streaming platform by a large margin.
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BI Intelligence
In February, Twitch was fourth in peak internet traffic in the U.S. after Netflix, Google, and Apple, respectively. At 1.8%, it was bigger than Hulu, Amazon, and Facebook in peak traffic.
And that's only in the U.S. According to Qwilt, Twitch ranks in the top five video-entertainment sites across the globe. That's huge for a site that's only related to video gaming.
Twitch is now so big that Justin.tv shut down Aug. 5, saying that Twitch was now the focus of its resources, according to CNET.
Why Is It So Big?
According to its own report, in 2013, 58% of Twitch users spent more than 20 hours a week watching videos on the site.
Chris C. Anderson
Even Amazon's Fire TV has a Twitch app.
On the PlayStation 4, for example, sharing some gameplay action to Twitch is as easy as pressing a share button.
People love watching other people play games and commenting on them.
Felix Kjellberg, the Swedish YouTube star behind the channel PewDiePie, makes about $4 million a year in ad sales doing just that.
Much like other video sites, Twitch offers a partner program for its users. And Twitch users can stream footage on the site for as long as they want, even 24 hours a day.
E-sports is another huge moneymaker for Twitch. People flock to Twitch to watch live streaming of their favorite video game tournaments, such as "League of Legends" and "StarCraft."
Some Cool Things Happening On Twitch
Screenshot
And this month, Twitch users went from playing "Pokemon" themselves to watching a fish play "Pokemon." More than 220,000 users are tuning in to watch a fish named Grayson Hopper play the Game Boy game.
