据了解，欧洲啤酒的酒精度和麦芽糖含量往往比国产啤酒更高，口感好，越来越多中国消费者喜欢上喝进口啤酒。“好的进口品牌啤酒很抢手，根本不够卖。” 温州一家贸易公司负责人陈小勇称。
陈小勇认为，进口啤酒的进口、销量迅速增长，与欧元的持续贬值密切相关。去年以来，欧元贬值约18%，相当于欧洲啤酒的进口价格打了接近8折。进口啤酒在国内的市场价更是降了四五成，高端的原来300元左右的啤酒现在只卖100多元，低端的原来批发价10元以下的进口啤酒，现在一般在4-5元价位，与国内品牌的啤酒价格相当。
有业内人士认为，今年出口整体形势严峻，不少出口商转做进口贸易。据陈小勇了解，温州当地比较多的出口贸易商做起了啤酒进口生意，去年这个时候不到10家，现在估计有40多家。他表示，进口商增加了3倍，啤酒的进口量自然成倍增加。他预计下半年啤酒进口量还会增加，奇盟公司自己就计划今年的进口量在1000万美元左右。
近年来，温州检验检疫局采取各种促进进口增长措施，将进口食品通关时间从15个工作日缩短至3个工作日，降低检测频次和数量，提高了通关效率，有效降低了进口成本。相比于葡萄酒，啤酒有着“零关税”的优势，也让更多的进口商对进口啤酒趋之若鹜。（中国进出口网）
It’s told from Zhejiang Inspection and Quarantine Bureau that from January to June this year, at Zhejiang ports (except Ningbo) beer imports reached 8623 tons, with the value of $ 9,780,000, respectively, increase of 11 times and 5.3 times year on year, the growing rate of beer is far more than that of the imported wine.
It is understood that alcohol and maltose content of European beers are often higher than that of domestic beer, and European beers have better taste, more and more Chinese consumers like to drink imported beer. "Good beer of imported brand is very popular, or even we have no enough beer to sell." a Wenzhou trading company principal Chen Xiaoyong said.
Chen believes that the rapid growth of beer imports and sales is closely related to the continued depreciation of the euro. Since last year, the euro depreciated by about 18%, that is to say, the price of imported European beer has a discount of nearly 20%. imported beer price in the domestic market is down by 40% or 50%, in the past the high-end beer sells at about 300 yuan, now sells at more than 100 yuan, the wholesale price of the low-end originally was less than 10 yuan, now generally 4 to 5 yuan, equal to the domestic brands of beer prices.
Insiders believe that this year, the overall export situation is grim, many exporters turn to do the import trade. According to Chen Xiaoyong, many Wenzhou’s local export traders start the import beer business, now the beer importers reached to more than 40, while last year the number was less than 10. He said importers increased by 3 times, the amount of imported beer naturally multiplied. He expected in the second half imports of beer would still increase, his company planned to import beers of about $10 million this year.
In recent years, Wenzhou Inspection and Quarantine Bureau takes various measures to promote growth in imports, makes the imported food clearance shortened from 15 weekdays to three weekdays, reduces the frequency and quantity of testing, improve the efficiency of customs clearance, and effectively reduce the cost of imports. compared to wine, beer has a advantage of "zero tariff", allowing more importers to scramble for imported beer.
