根据中国消费者跨境网购频率指数,在本报告所持续关注的10个样本国家/地区中,美国仍然稳居中国最大的跨境网购进口国地位。2014年,中国消费者对美国跨境网购频率指数达到1854,这意味着中国网民在美国电商的购买次数约为10个样本国家/地区平均水平的18倍。英国是中国消费者跨境网购的第二大目标国,交易频率指数为433。
对中国而言,美国同样是中国最主要的跨境网购出口国,英国和加拿大是另外两个中国跨境网上销售的对象国。上述国家对中国的跨境电子商务出口交易频率指数较高可能与当地华人华侨数量较多有关。
跨境电子商务交易强度指数反映的是中国与目标国家/地区单笔消费金额的相对大小。《报告》显示,中国居民虽然从美国电商跨境购物的次数最多,但就单笔交易的金额而言,2014年最高的三个国家分别是澳大利亚、法国和英国。
另外,《报告》还指出,中国跨境电子商务进出口市场具有明显的季节性特征。进口方面,高峰期出现在年末,因为美国的感恩节、黑色星期五和网络星期一等购物旺季;最主要进口商品是教育类,增长率最高的则是服装类,其次是休闲产品。（中国进出口网）
On July 28, Xinhua News Agency "Economic Information Daily" (the "Xinhua EID") and Visa in Beijing jointly issued the "China’s cross-border annual consumption index report (2015)" (the "" Report ""). "Report" noted that in 2014 the United States ranked first in terms of transaction times with China at the cross-border online shopping. On single transaction amount, in 2014 Mainland Chinese consumers shopped at the foreign e-commerce website, the top three countries / regions are Australia, France and the UK.
According to Chinese consumers cross-border online shopping frequency index, in 10 sample countries / region in this report , the United States is still China's largest importer of cross-border online shopping. In 2014, the cross-border online shopping frequency index of Chinese consumers to the United States reached 1854, which means that the number of Chinese Internet users shopping in the United States’ online shop is about 18 times of the average level of 10 sample countries / regions. Britain is the second largest target country of Chinese consumers cross-border online shopping, transaction frequency index reaching 433.
For China, the United States also is China's leading cross-border online shopping exporter, the United Kingdom and Canada are two target countries of Chinese cross-border online sales. These countries to China's cross-border e-commerce export transaction frequency index is higher, which may be related to the larger number of local Chinese community .
Cross-border e-commerce transaction strength index reflects the relative size of single spending amount between China and the target countries / regions. "Report" shows that Chinese residents buy products from the United States’ online shop most often, but in terms of the amount of a single transaction, the top three countries in 2014 were Australia, France and the UK.
In addition, the "Report" also points out that China's import and export of cross-border e-commerce market has obvious seasonal characteristics. For import, the peak appears at the end of the year, because of the US Thanksgiving, Black Friday and Cyber Monday and other shopping season; the main import commodities are educational products, products growing fastest is clothing, followed by leisure products.
