根据艾瑞咨询统计数据显示，2014Q2中国电子商务市场交易规模为2.83万亿元，同比增长19.9%，环比增长7.1个百分点。从市场结构来看，网络购物市场份额继续增长，占比达到22.2%。
2014年上半年，中国网络购物市场开启上市热潮，阿里提交IPO文件，聚美优品于5月16日在纽交所上市，京东于5月22日在纳斯达克上市，艾瑞咨询基于近期公开的阿里巴巴IPO文件及各企业最新财报对网络购物及移动购物相关市场规模进行了修正，主要涉及到2013年以来各上市企业数据和行业规模的重新核算。(更多资讯请访问中国进出口网)
市场规模：2014Q2中国电子商务市场交易规模为2.8万亿元，同比增长19.9%
艾瑞咨询统计数据显示，从年度数据来看，2013年中国电子商务市场交易规模突破10万亿，同比增长24.9%;从季度数据来看，2014Q2中国电子商务市场整体交易规模达到2.83万亿元，同比增长19.9%，环比增长7.1%，增速较上个季度均有提升。
艾瑞分析认为，2014Q2，世界经济继续缓慢复苏，中小企业国际环境逐渐好转，我国政府继续增强财政政策与金融政策对中小企业的扶持力度。国内外环境均利好于我国企业间电子商务的发展，进而推动电子商务整体市场增长。
市场结构：B2B市场份额下降，网购份额增长
艾瑞咨询统计数据显示，2013年中国电子商务市场细分行业结构中，网络购物交易规模占比18.9%，预计到2017年，网络购物市场占比将超过25%;2014Q2电子商务市场细分行业结构中，企业间电子商务仍然占主导地位，整体占比超过七成，其中，中小企业B2B电子商务交易额占比过半;网络购物交易规模占比由2013Q2的18.1%增长到2014Q2的22.2%，网络购物占比提升明显。（更多资讯请访问中国进出口网）
艾瑞分析认为，2014Q2，国际宏观经济形势和国内政策形势目前有利于企业间电子商务的开展，但总体来看增速保持平稳;网购市场中，企业加大移动端布局，移动购物发展迅速，成为拉动网络购物市场发展的重要力量;中国网络购物市场延续历年的促销战的同时加大促销时长和力度，从而推动了整体市场交易规模的快速增长;在线旅游方面，受季节性因素影响，五一黄金周促进在线旅游市场的稳定增长。总的来说，网络购物市场成为电子商务市场增长主要因素，预计未来几年，网络购物市场份额将持续增加。
According to iResearch statistics, 2014Q2 Chinese e-commerce transaction volume was 2.83 trillion yuan, an increase of 19.9%, growth of 7.1 percentage. From the view of market structure, the market share of online shopping continues to grow, accounting for 22.2%.
The first half of 2014, China's online shopping market starts booming, Ali IPO documents was submitted, the Jumei.com was listed on the NYSE on May 16, JD.com was listed on the Nasdaq on May 22. iResearch recently revised the latest earnings report on online shopping and mobile shopping related market size based on the Alibaba IPO public documents, mainly related to recalculate data and industry scale of all listed companies since 2013.
Market Scale: 2014Q2 China e-commerce market transaction volume was 2.8 trillion yuan, an increase of 19.9%.
IResearch statistics show that from annual data, 2013 China e-commerce market transaction volume is to break 10 trillion, an increase of 24.9%; from quarterly data, the overall transaction volume 2014Q2 Chinese e-commerce market reached 2.83 trillion yuan , an increase of 19.9%, growth of 7.1% growth rate over the last quarter .
IResearch analyzes that in 2014Q2 the world economy continues to slow recovery, gradual improvement in the international environment for SMEs, the Chinese government continues to strengthen fiscal policy and monetary policy efforts to support SMEs. Both domestic and international environment are favorable to the development of e-commerce among Chinese enterprises, thereby promoting the overall market growth of e-commerce.（For more information please visit www.chinainout.com）
Market Structure: B2B market share decline, online shopping share grows
IResearch statistics show that in 2013 China e-commerce market segments in the industry structure, the volume of online shopping transactions accounted for 18.9 percent. It is expected that that in 2017 the online shopping market share will exceed 25%; Within the 2014Q2 e-commerce market sub-sectors structure, inter-enterprise e-commerce still dominate the overall proportion of over 70%, among which, SMEs accounted for more than half of B2B e-commerce transactions; online shopping transaction volume accounted for 18.1%, increase from 2013Q2 to 2014Q2 being 22.2%, Online shopping improving significantly.
IResearch analyzes that in 2014Q2, the international situation and the domestic macroeconomic policies are conducive to the current situation of inter-enterprise e-commerce, but overall growth remained steady; in the online shopping market, the enterprises are to improvethe mobile terminal layout to gain rapid development of mobile shopping. Online shopping has become an important force driving market development. China's online shopping market continues the e-commerce selling war over the years, while increasing promotional efforts during the sales promotions, thus promoting the rapid growth of the overall market transaction volume; online travel is affected by seasonal factors, while May 1st Holiday is to promote the steady growth of the online travel market. Overall, the online shopping market has become a major factor of e-commerce market growth. It is expected that in the coming years, online shopping market share will continue to increase. (For more information please visit www.chinainout.com)
