UniqueBoard网站:为年轻创意人才提供求职平台的新型创意网站
丹·基姆(Dan Kim)2013年从纽约大学毕业,获得影视专业学位,却发现自己完全置身于意想不到的情况:一个朋友请他帮忙拍一部音乐录像,这在当时对于他来说是个非常好的机会,基姆却拒绝了。“我学的是电影,却不认识什么人可以帮忙,”他说,自己当时在这个圈子里没有什么熟人。“我觉得居然没有什么地方可以供我这样的人分享创意,真是荒谬。人们还在Craigslist!”这种想法驱使基姆创立了UniqueBoard网站,电影、时尚、设计、音乐、艺术、舞蹈/表演和技术/编程这七个门类的艺术家们可以在这里寻找同伴,开展各种项目。“我们正在把合作过程数字化,减少多余的交往步骤,让它变得简洁有效,”基姆说。自从2月运行以来,它已经有了200多个用户,很多人来自纽约,也有很多来自海外。
这个网站的用户分两种:需要工作人员的项目领导者,以及需要工作的艺术家。两种人都要在网上建立档案,解释自己在这个市场上的需求,理想的情况下,就能找到自己需要的人。它沿用传统的招募广告形式,是一个简单、没有废话的结构,吸引了不少人的目光,其中就包括国际众筹网站RocketHub的创始人之一布莱恩·米斯(Brian Meece),他最近成了这个新项目的顾问。“丹的Unique Board概念有巨大的潜力,可以在创作和经济方面对艺术家们产生非常积极的影响,”米斯说。“Unique Board注重为创意阶层提供职业机会,把自己定位为‘技术艺术'领域内的领袖。这种商务模式在三五年内就会兴盛起来。”
和Match.com及Tinder等在线约会平台一样,Unique Board也为成员提供真实的线下见面:一系列名为"Unique Gaterings"的派对。第一次活动由保罗·克雷(Paul Clay)设计,他曾为百老汇音乐剧《吉屋出租》(Rent)设计过布景,也曾为MoMA和安娜·苏(Anna Sui)设计过舞台。活动于二月底在曼哈顿举行,大获成功。第二次活动在5月22日举行,基姆期望在同期推出网站的1.5版本。随着平台不断发展,基姆希望增加社交媒体和众筹功能,“艺术家必须生存,现在的选择都不够实际,”他说,“有那么多创意被浪费了,我们需要彼此。”
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After graduating from New York University in 2013 with a degree in film and television, Dan Kimfound himself in an entirely unexpected situation: a friend asked him to help shoot a musicvideo, an incredible opportunity at the time, and Kim had to turn him down. "I was in filmschool, but I didn't know anybody who could help," he explains, referencing histhen-nonexistent set of industry contacts. "I thought it was insane that there was no spacefor people like me to share their ideas. People still use Craigslist!" The realization drove Kim tocreate Unique Board, a website wher artists working in seven different categories –cinematography, fashion, design, music, art, dance/performance and technology/programming– can find each other for different projects. "We're digitizing the collaboration process, makingit simple but effective by cutting off all the extra steps of networking," Kim explains about thesite, which has amassed over 200 members — many based in New York, many othersinternational — since going live in February.
There are two kinds of users on the site: project leaders who need to staff up, and artists whoneed work. Both types create profiles explaining what they're in the market for and, hopefully,find each other. It follows the age-old want ad formula, a simple and no-nonsense setup thathas already attracted the attention of people like Brian Meece, a co-founder of RocketHub, aglobal crowdfunding site, who recently became an advisor to the start-up. "Dan's Unique Boardconcept has huge potential to impact artists in a very positive way – both creatively andfinancially," said Meece. "By focusing on bringing professional opportunities to the creativeclass, Unique Board is positioning to become a leader in the ‘tech arts' space. The businesscould be massive in three to five years' time."
Like the virtual dating platforms Match.com and Tinder, Unique Board also offers an offline placefor members to meet organically: a series of parties called Unique Gatherings. Following on theheels of the first successful event in Manhattan at the end of February — designed by Paul Clay,who created the sets for the Broadway musical Rent and has staged events for the Museum ofModern Art and Anna Sui — the second is scheduled for May 22, around the same time that Kimexpects to release the 1.5 version of the site. As the platform grows, Kim hopes to addsocial media and crowdfunding components to the mix. "Artists have to survive and thecurrent options are not practical," he says. "So many ideas are wasted. We need each other."
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