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“糖果粉碎传奇”开发商2014年将减少投入

Candy Crush maker reduces 2014 forecasts

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核心提示:手机游戏“糖果粉碎传奇”开发商在二季度运营结果低于预期的情况下已经减少了其2014年的研发投入。
2014年8月13日
手机游戏“糖果粉碎传奇”开发商在二季度运营结果低于预期的情况下已经减少了其2014年的研发投入。
金数码娱乐公司(King Digital Entertainment)表示,预计从游戏中购买的物品的收入为22.5亿美元(13亿英镑)到23.5亿美元(14亿英镑)之间,而之前预期的数额是25.5亿美元至26.5亿美元之间。
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公司在纽交所的股票价格跌了22%,为18.20美元每股。
金数码娱乐的财务主管说,公司将开发一款姐妹款游戏。
霍普·科克润在一次采访中说道:“我们期望糖果粉碎传奇市场占有率会下跌,但却有着很强的长尾效应。”
“我们将在第四季度发行一款糖果粉碎姐妹游戏,后者将延续这一游戏主题的应用市场。”
该公司发布了季度营业额,为5.94亿美元,而去年同期的营业额仅为4.56亿美元。
投资者们担心,除非金数码提供了几个寿命长的热门游戏,否则,它可能遭受与其他游戏开发商如Farmville的和愤怒的小鸟同样的命运,后两者在初步取得成功之后,均经历了一个客户购买混乱时期。(中国进出口网整理翻译)

13 August 2014

The makers of mobile game Candy Crush Saga have reduced their 2014 forecast after lower-than-expected second-quarter results.
King Digital Entertainment said it expected to make $2.25bn (£1.3bn) to $2.35bn (£1.4bn) from items purchased within its games, as against a previous estimate of $2.55bn to $2.65bn.
Its shares slipped 22%, closing at $18.20 on the New York Stock Exchange.
King's financial officer said it had plans to launch a sister title.
Hope Cochran said in an interview: "We expect Candy Crush will decline, but have a very strong tail and a long tail. (For more global news visit www.chinainout.com)

"We will be launching the Candy Crush sister title in [the fourth quarter], which will give more longevity to that title."
The company reported a quarterly revenue of $594m, compared with $456m in the same period last year.
Investors have worried that unless King Digital delivers several long-lasting hits, it might suffer the same fate as the makers of other games such as Farmville and Angry Birds, who both saw a flurry of initial success followed by a lull in customer purchases.
 

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