小米已经超过三星成为中国最受欢迎的智能机制造商。
根据市场研究机构易观国际（Canalys）发布的数据，这个中国制造商的Q2数据第一次超过了南韩的竞争对手。
在这段时期小米占据了中国本土智能机销售额的14%，而三星则降到了12%，随后是联想和宇龙。
自从第一个季度开始，这是一个巨大的改变。当时小米占有的销售额比率是10.7%,而三星则独占鳌头，占有18.3%的比率。与此同时，去年的这个时候，小米在中国市场的智能机销售额占有率仅为5%。
那么是什么原因让小米的受欢迎成都获得如此巨大的高涨呢？小米公司似乎使其制作工艺趋于完美，即制造价格低廉但高智能和高吸引力的手机，例如；廉价的红米手机以及旗舰手机Mi。
小米手机的系统习惯界面（小米手机运行的是安卓系统）也被高度认定是本土画的，并且提供了一个简化了类似ios的经验。
小米公司和三星公司相比，手机价格上较低廉，但是手机质量上却没做任何的妥协，小米公司通过透明化的市场运作以及运营自己的电子商务网站从而成功地从众多当地众多有竞争力的低廉手机品牌中脱颖而出。
最后一点（有自己的电子商务网站）非常重要，它能容许小米公司以接近成本机邪恶价格和类似于亚马逊的营销模式来卖出手机。
小米4是公司最近新推出的旗舰手机，它内置了和HTC One M8以及 Samsung Galaxy S5一样的规格和光滑的设计，但是它的售价却大约为200英镑。
照这样下去，三星同样会关心它在西方市场的位置。(欲浏览更多前沿资讯，请关注中国进出口网：www.Chinainout.com）
Xiaomi has overtaken Samsung as the most popular smartphone maker in China.
The Chinese manufacturer's Q2 sales figures have exceeded its South Korean rival's for the very first time, according to data released by market research firm Canalys.
Xiaomi picked up 14 percent of all smartphone sales in the country during the period, while Samsung dropped to 12 percent alongside Lenovo and Yulong.
It's a massive change since the first quarter, when Xiaomi had 10.7 percent and Samsung ruled the roost with 18.3 percent. This time last year, meanwhile, Xiaomi was responsible for only 5 percent of all smartphone sales in China.
So to what can we attribute this massive upsurge in Xiaomi's popularity? The company appears have perfected the art of making cheap yet highly capable and attractive handsets, such as the budget Redmi series and its flagship Mi.
Its MIUI custom interface (its phones run on Android) is also highly thought of locally, offering a simplified iOS-like experience.
While Xiaomi has successfully undercut Samsung on price without compromising on quality, it's also managed to stand out from competing local budget brands through bright marketing and by running its own e-commerce website.
This latter point is vital, allowing the company to sell its products at near cost price in a similar way to Amazon.
The Xiaomi Mi 4 is the company's recently announced new flagship phone. It's got the kind of specs and slick design (including metal) that place it in HTC One M8 and Samsung Galaxy S5 territory, yet it sells for around the £200 mark.
At this rate, Samsung may well be worrying about its position in western markets too.
