2012年，跨境B2C电子商务达到了3000亿美元，全球电子商务也达到了1.1万亿美元，得益于移动互联，消费者通过移动设备就能轻松支付。互联网覆盖率正在发展中国家和新兴市场不断上升。在线零售商允许消费者不用出远门就可以购物。交通堵塞或去实体店的时间都可以省了，因为买家通过虚拟市场就可以进行比价，搜索心仪的商品，在社交媒体上分享评价，最终选择购买只需轻轻鼠标一点。
相较于国内的电子商务，跨境电子商务更加的复杂和具有挑战性。但是一旦主要条件满足了，扩展到新兴市场的商机就是值得投资的。
思科的IBSG（互联网业务解决方案事业部）估计，一个价值500亿美元的电子商户扩展到11个国家可以带来70亿美元的收入增加，五年之内，增长率可以从17%增长到31%。
目前，国际管控法规十分复杂，依附于承诺和物流的现状都是发展面临的挑战。在新兴市场找到一个固定的物流和运送伙伴，并不是一件容易的事，并且有时文化的差异也影响着顾客的行为。需要对这些差异作进一步分析和阐述，网站也需要支持多语种，同时支持多种支付方式，支持多种币种，这样才能满足网购者需求，方便他们下订单。
由于各个地区的互联网渗透率、银行的渗透率以及手机的渗透率各不相同，全球电子商务格局也呈现出很大的差异。进一步说，不同的体系和一套复杂的参数对一个国家的电子商务有很大影响。影响市场敏捷度的指标通常由市场的操作性和策略性来决定。
顾客总体满意度的提升，也触发了销售量的进一步提升。除了信用卡支付，提供一些移动支付的方法也更能吸引用户。一些关键性的驱动因素，如有竞争力的价格，共享地理边界或者共享同一种语言，都会促进一国的电子商务向跨境电子商务发展，在数字高速公路上，地理边界慢慢被模糊，电商正迎来令人激动的发展机遇。
E-commerce is like the phoenix of the rebirth from the global economic crisis, because net citizens can compare the prices and selec the most favorite products in the virtual world, review and share their experiences on social platforms, and can make orders just by gentle click. We believe that the e-commerce will undeniably become one of the most profitable models.
In 2012, trading volume of the cross-border B2C e-commerce reached $ 300 billion, and trading volume of the global e-commerce reached $ 1.1 trillion. Due to the mobile Internet, consumers can easily pay via mobile devices. Internet penetration is rising in developing countries and emerging markets. online retailers allow consumers to shop without taking a trip. The time of traffic jams or go to the store can be saved , because the buyer can compare prices and search favorite products through a virtual market, they can share evaluation on social media, they can buy with just a mouse click .
Compared with the domestic e-commerce, cross-border e-commerce is more complex and challenging. But once the main conditions are met , and it is deserving to extend business in emerging markets.
Cisco IBSG(Internet Business Solutions Group)estimates, if an electronics company whose value is $ 50 billion expands to 11 countries,its revenue could increase $ 7 billion. Within five years , the growth rate can be increased from 17 percent to 31 percent.
As the Internet penetration, the bank penetration and mobile phone penetration in various regions are different, the pattern of global e-commerce is also of difference . Furtherly speaking, different systems and a complex set of parameters have great impact on a country's e-commerce . The market agility indicators are usually determined by the market operation and strategy.
At present , the international control regulations are complex , e-commerce dependent on the promise and logistics is faced with the development challenges. It is not easy to find a fixed logistics and delivery partners in emerging markets, and sometimes cultural differences also affect customers’ behavior. These differences need to be further analyzed and elaborated , the site also needs to support multiple languages, multiple payment methods and multiple currencies so as to meet the needs of online shoppers and facilitate their orders.
With the enhancement of the customer satisfaction, sale volum also increases. In addition to credit card payments, mobile payments can also draw users’ attention. Some key drivers such as competitive price, sharing raphic boundaries or sharing same language will lead e-commerce of one country to cross-border e-commerce. In the digital highway, geographic boundaries are slowly blurred, e-commerce businessmen are faced with exciting development opportunities.
