本周五万达、腾讯和百度将在深圳宣布成立一家电子商务公司，总投资额为50亿元，万达占大股。三家加起来的简写就是BTW，by the way，好戏还在后头。
这次合作确实是一次天地之和。
腾讯和百度的主业都不是电子商务，他们也都在积极布局O2O，这才决定了他们愿意跟万达合作，因为万达有85家位于城市中心的万达广场，今年底要开到120家，明年底是140家，每年的客流量有20亿人次。在互联网公司眼中，这可都是令人垂涎的流量呀!
因此，与万达合作，对于腾讯和百度最大的好处就是把其中的商家全部接入自己的平台，从而形成真正的O2O闭环。
现在我们已经能够通过微信的“我的银行卡”预订万达影院的电影，未来也许还可以预约万达广场中的“大歌星”K歌，预约去“海底捞”吃饭……你还可以提前通过微信支付或者百度钱包支付。
当然，合作内容应该比这个更加丰富，比如腾讯能否在万达广场开设产品专卖店，售卖各种授权的实物商品和虚拟商品?百度的营销中心是否可以在万达广场中有一席之地，作为一个品牌和招商的窗口?
总之想象空间挺大的。对于万达来说，未来目标肯定是要做O2O，但是要做O2O，没有线上流量和线上用户肯定是不行的，仅仅依靠在万达广场发万汇卡积累用户没问题，但是速度实在太慢。如今能够接入QQ、微信和百度搜索的平台，就能够在很大程度上解决这个问题。
当然三方肯定会有一个讨价还价的过程，最后结果如何，本周五就能够看到。
(由中国进出口网转载自艾瑞咨询)
Aug. 27, 2014
This Friday Wanda, Tencent and Baidu will announce the establishment of an e-commerce company in Shenzhen, with a total investment of $ 5.0 billion, Wanda accounting for a large share of the company. The abbreviation of the three companies is BTW, “by the way”, while the best is yet to come.
This collaboration is indeed a perfect one.
Neither Tencent nor Baidu's main business is e-commerce, but they are now actively in the launching O2O business which make them determine to cooperate with Wanda, because there are 85 Wanda Group has 85 Wanda Plaza located in the city center, the number expected to be 120 at the end of this year and 140 at the end of next year. There are 2 billion customers shopping at the Plaza. In the eyes of Internet companies, it a flow of customers that makes them envious.
Therefore, cooperation with Wanda, Tencent and Baidu will share the biggest advantage that is to introduce all the businesses into their own platform, thus forming a closed-loop real O2O business.
Now we have been able to book through "My Bank Card," on Wechat the Wanda Cinema movie. In the future we may be able to make an appointment on the "Big Star" KTV at Wanda Plaza or make a reservation at “Haidilao” restaurant. You can also effect payment through Wechat or Badu Wallet in advance.
Of course, the content of cooperation should be more abundant than this, for example, Tencent can open stores in Wanda Plaza, and sell a variety of authorized physical goods and virtual goods? Or Baidu can set up marketing centers at Wanda Plaza, serving as a showcase of brand and Merchants?
In short, room for cooperation is quiet large. For Wanda, the future goal is certainly to do O2O transactions, but to do O2O transactions, it certainly doesn’t work without online flow and users. It is useful to rely on the Wanda Plaza costomers’ card, but the speed is too slow. Now if it is able to have an access to Tencent QQ, Wechat and Baidu search engine platform, it can solve this problem to a large extent.
Of course, the three parties will certainly have a bargaining process, but the final outcome will be witnessed this Friday. (More news visit chinainout.com)
