“2016年亚洲电商和数字营销国际峰会”将于2016年1月21日至22日于新加坡滨海湾金沙酒店。本次会议由上海希为投资管理有限公司主办。
如今亚洲已然成为世界经济最有活力的地带，数十亿的亚洲消费者也正在逐渐改变世界消费和零售的版图。如何更有效的连接亚洲各个国家风格各异且数量庞大的消费者，对于所有的品牌和零售商都是一个极为重要的命题。随着中国电商市场的巨大成功，印度、东南亚国家的电商市场也在迅速崛起，同时数字营销作为一种新的营销手段变得越来越重要，这些都为业者提供了非常好的快速高效连接亚洲消费者的渠道和把握市场发展的机遇。
本次会议通过电商平台最佳实践，线上线下融合，全渠道零售，跨境电商以及物流和支付等议题的分享和讨论，帮助大家更好的了解快速变化、复杂而又充满机遇的亚洲电商市场。同时共同探索搜索引擎、社交媒体、视频和数字化媒体开发、内容营销、大数据等互动技术以及分析和实践方法，以达到最有效的、创新的数字化营销效果。
本次论坛将包括：
1. 业界知名权威精彩演讲
2. 200+国内电商、零售业及营销行业等相关企业决策人交流
本次论坛将就如下热点话题进行深入探讨：
1. 亚洲电商及零售未来发展趋势
3. 数字化营销在亚洲的实践、探索与创新
4. 互联网+时代中国电商的创新与发展
5. 打造极致购物体验的电商平台
6. 卓越的印度电商平台
7. 东南亚电商市场的机遇与挑战
8. 社会化的营销和电商
9. 视频营销的最佳实践与趋势展望
10. 如何在亚洲市场发现并讲述你的商业故事
11. 小组讨论：亚洲电子商务的实践、创新及趋势展望
12. 通过电商渠道直接快速高效的连接亚洲消费者
13. 不断升级电商物流业务，提升服务体验
14. 最后一公里——物流促进东南亚电商市场的发展
15. 亚洲电子商务支付的创新与发展
16. 传统零售商全渠道零售策略
17. 大数据助力零售业的变革
18. 在线时装商店的全渠道零售
19. 跨境卖家的营销策略
20. 快速发展的社会化电商
21. 如何在亚洲实践多样化的数字营销策略
22. 360°洞察用户需求，提供超个性化的客户体验
23. 一砖一瓦建设社交媒体价值和实时营销
24. 论坛讨论：亚太B2B企业与B2C企业数字营销策略洞察
25. 如何创造可信的内容，扩大品牌影响力
26. 数字化时代的市场营销创新模型——吸引客户的变革
27. 从优化转换率到优化体验
28. 程序化采购促进亚洲视频广告的ROI
……
更多详细内容，请登录官方网站：
2016亚洲电商和数字营销国际峰会
http://www.ecvinternational.com/2016commercemarketing/
论坛信息请咨询：
联系人：Annie Yuan
电话：+86 21 5186 7397
手机：+86 18202190519
传真：+86 21 6605 2939
邮箱：anny@ecvinternational.com
媒体联系：
联系人：Remy Ge
电话：+86 21 6605 9539-615
邮箱：remyg@ecvinternational.com
（中国进出口网）
“Asia E-Commerce and Digital Marketing Innovation Summit 2016” which will be held in Singapore Marina Bay Sands on Jan 21 -22, 2016. The Summit is organized by ECV International Shanghai Co.
Currently, Asia has become the world's most economically dynamic area, and billions of consumers in Asia are gradually changing the world domain of consumption and retails. How to more effectively link with the huge but diverse groups of consumers of various Asian countries is an extremely important proposition for all brands and retailers. With the great success of China’s E-Commerce, the E-Commerce markets in India and Southeast Asian countries are also rapidly rising, and at the same time, digital marketing is becoming increasingly important as a new marketing way. All these provide dealers with excellent rapid and efficient channels to link with the Asian consumers and opportunities to grasp the market development.
Through sharing and discussion of such topics as best practice on the E-Commerce platform, on-line and off-line integration, Omni-channel retailing, and cross-border E-Commerce, logistics and payment, this Summit aims to help you better understand the rapidly changing and complex Asian E-Commerce market full of opportunities. Meanwhile, we will explore the interactive technologies such as search engines, social media, video and digital media development, content marketing and big data, as well as the analysis and practical ways to achieve the most effective and innovative digital marketing results.
Asia E-Commerce and Digital Marketing Innovation Summit 2016:
1. Wonderful Speeches by the Executives of Well-known Footwear and relative Enterprises
2. 200+ E-commerce Industry、Retail、Marketing industry and Relative Enterprises at Home and Abroad
This forum will focus on the hot topics as below：
1. Future Development Trend of Asia E-commerce and Retails
2. Practice, Exploration and Innovation of Digital Marketing in Asia
3. Innovation and Development of E-Commerce in China’s Internet + Era
4. Create the Ultimate Shopping Experience through E-Commerce Platform
5. Excellent E-Commerce Platform in India
6. Opportunities and Challenges in Southeast Asia E-Commerce Market
7. Bridging the Gap between Social Media and E-Commerce
8. Best Practice and Trend Forecast of Video Marketing
9. How to Find and Tell Your Business Stories in Asian Market
10. Panel Discussion: Practice, Innovation and Trend Outlook of E-Commerce in Asia
11. Connecting Asia Consumers through E-commerce Channel in a Quick, Efficient and Direct Way
12. Escalate E-Commerce Logistics Business and Improve Service Experience
13. Omni-Channel Retail Strategy of Traditional Retailers
14. The Last Mile—Logistics Promotes the Development of Southeast Asia E-commerce Market
15. Innovation and Development of Asia E-commerce Payment
16. Innovative Payment Accelerates the Development of E-Commerce
17. Big Data Boosts Retail Revolution
18. online Fashion Store’s Omni-channel Retail
19. Cross-border Seller’s Marketing Strategy
20. Socialized E-Commerce under Rapid Development
21. The Dos & Don’ts of Digital Marketing Strategy in Finance
22. Delivering Personalized Experiences With a 360 View of the Customer Journey
23. Creating Trustworthy Content
24. Panel Discussion: Insights Into Marketing Strategies for B2B and B2C Asia
25. Building Social Media Value and Real Time Marketing Brick by Brick
26. Models in Digital Age for Splendid Marketing Innovation-the Transformation of Engaging Customers
27. Using Mobile to Differentiate by Focusing on the Experience and Behavin with Care and Empathy – A Case Study
28. From Conversion Optimization to Experience Optimization
……
More details, please visit our official website:
Asia E-Commerce and Digital Marketing Innovation Summit 2016
http://www.ecvinternational.com/2016commercemarketing/
Contact Us:
More Forum Information
Ms. Annie Yuan
Tel: +86 21 5186 7397
Mob: +86 18202190519
Fax：+86 21 6605 2939
E-mail: anny@ecvinternational.com
Media Contact
Ms. Remy Ge
Tel: +86 21 6605 9539-615
E-mail: remyg@ecvinternational.com
